A video shows Bruce Lee playing ping pong with nunchucks. Is this video real or fake? It’s not real. The video, which has been circulating on social media since late 2012, was a promotional spot created in 2008 by Nokia for a limited edition Bruce Lee cell phone. History The award-winning commercial was produced by JWT Shanghai, and was created to look as if it were filmed in the late 60s or early 70s. A Bruce Lee lookalike was used. The men playing ping pong mimicked the motions of an actual game, but the ball was inserted digitally after the fact. At first we see “Lee” beat a single opponent, then takes on two opponents at the same time. There is also video of “Lee” lighting a cigarette – with his nunchaku (“nunchucks”) – as it dangles from another man’s mouth. Interview JWT Beijing was featured on agency.asia and asked about the spot. Creative officer Polly Chu noted, “Effective viral relies on an idea that is ‘very’ – very amazing, very funny, very disgusting, or very rude etc. Only when people find it interesting enough, they will spend time with it and share it to others. That makes it ‘viral’. Bruce Lee had ‘very’ amazing skills [...]
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