On March 14th, 2006, NBC associate WPMI-TV out of Mobile, Alabama dispatched a news crew to the Crichton community to see why police had been called due to substantial groups of people congregating outdoors. Recalling the day, reporter Scott Walker explains on his website that “We heard reports of large crowds gathering in the Crichton community and police were being called out. We didn’t know WHY they were gathering.” After the news crew arrived and began filming, some people began to say that there was a leprechaun sitting in a nearby tree. In 2014 the identity of the leprechaun was finally revealed on a Dallas radio station. History The resulting news story, which aired three days later on St. Patrick’s Day, became one of the earliest viral video sensations on YouTube. It was so celebrated that it was referenced in a NY Times article on the subject of popular videos less than three weeks later. An unrefined sketch of the so-called leprechaun, which was drawn by an amateur during the filming of the newscast, yielded just over a $1000 on eBay when auctioned by the station for charity. 9 years later, the video has over 24 million views, and has been satirized on South [...]
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